Digital Transformation Strategy and Product Roadmap
Digital transformations fail when folks are too worshipful of the legacy model. In the prior generation of media executives, people didn’t want to invest in digital assets. You see this now with the cable TV world; they don't want to cannibalize their core business. The good thing for the museum is that the digital experience cannot replace the physical experience. It's both/and.
— Trustee
Opportunity
This fast-growing American museum was struggling to scale technologies and processes to meet their internal needs. Externally, they wanted move beyond their walls and provide new imaginative ways to create connections.
Approach
We conducted onsite visits, a landscape audit, and research with stakeholders and relevant audiences to develop a point of view - the world was moving on without museums into new environments and digital was the accelerant. To achieve the new Strategic Narrative & Vision we set forth, we provided an adaptive strategy including operational excellence and prototypes linked to a roadmap to get there.
Results
30+ interviews conducted, 70+ landscape audits
Built a current and future Viewer And Colleague Experience and enabled best-in-class Colleague technology
Developed internal business requirements and a roadmap to help actualize a future operating model, along with a tech toolbox to align with the new ways of working
Crafted the external Vision developing a 3-yr. Vision for what a museum of the future would look, feel and act like, with digital accelerants and product and environment innovations