Marketing Ops Assessment and CoE Strategy
Digital transformations fail when folks are too worshipful of the legacy model. In the prior generation of media executives, people didn’t want to invest in digital assets. You see this now with the cable TV world; they don't want to cannibalize their core business. The good thing for the museum is that the digital experience cannot replace the physical experience. It's both/and.
— Trustee
Opportunity
A leading virtual health company was struggling to deliver and desired an objective, 3rd party assessment of their operations within 4 marketing teams including recommendations to improve delivery in the future and build a digital center of excellence.
Approach
Identified root causes of delivery and operational nonperformance. We develop a strategy to address the problem areas including key roles along with tactical recommendations and processes to scale, informing a Center of Excellence strategy and roadmap.
Results
Tailored an assessment framework that highlights key issues across the department and conducted in-depth analysis
Defined current state gaps as well as the roles and jobs to be done to improve operational excellence
Developed a pragmatic short-term and long-term solutions to address key resiliency problem areas
Informed reinventing the operating model, developing a 3-yr. Vision for Delivery with a plan to increase agility, improve quality and reduce costs and risk to international markets