Case Study

Total health digital assessment and North Star digital strategy

Service Offering:

Assessment, Recommendation,
Digital Strategy

Client:

Multinational Telemedicine and Virtual Healthcare Company

Sponsors:

Chief Marketing Officer and VP Brand

The Challenge

This global leader in telemedicine had recently acquired two new large hardware and technology health networks. The challenge was to audit the 3 digital domains using 4 disciplines: Content, SEO, Data Analytics, and Technology. And then create a new digital framework with a clear understanding of the B2B2C audiences, their needs and redesign as a single platform for the future.

What We Did

Using a bottom-up approach, we gathered issues through competitive, comparative and ux best practices. We clustered them to create focus areas and laddered them up to 3 strategic pillars. There was a clear opportunity to solidify their position as the global leader and voice of the industry in whole-person health, advanced technology, and exponential scale.

We believed we could do this by acting on three strategic pillars: demonstrating industry leadership, creating a robust lead generation funnel, and optimizing platform operations.

These pillars helped to articulate a new digital vision. The Jobs To Be Done were developed with user groups and connected to content types, to help form the basis for a website redesign. We partnered closely with the internal client team to develop the underlying user experience and then launched to meet fast-approaching deadlines.

So proud of this work! Thank you. This gives us great grounding for which to set up the first step into revamping our digital web presence as we share out our progress on our corporate brand evolution with the broader organization.

-VP, Brand, Multinational Virtual Health Company
Service Provided – Digital and Technology Assessment

By The Numbers

109%

YoY growth

27%

CAGR

100k

Total visits per month

92%

membership increase YoY

Outcome

Fully reimagined content strategy, site map, with page templates and 3-month execution roadmap. B2B SEO strategy and Google Analytics tagging plan. Replatform technology recommendations with risk report.