Colleague Experience Management (CEM)
Global Financial Services Company
VP of Colleague Technology
What We Did
Bootstrap the experience management practice, developing strategies, structure, governing, operating, and delivery models, all informed by competitive market intelligence, direct colleague needs and behaviors, and a sentiment management framework.
We conducted an 8-week effort to research, identify, analyze, and produce a set of employee personas and associated journeys that would inform a new employee technology strategy and roadmap. Our team conducted direct interviews with representative employees across the bank, held focus group-like workshops, and tapped into HR data sets, to produce a rich set of distinguishing traits, needs, habits, and demographics to inform these valuable artifacts.